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Beverage Trend-Watching: US Market Overview

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As part of FoodNavigatorUS’s Beverage Innovation Summit, Senior Beverages Analyst Jonas Feliciano presented an overview on “Beverage Trend-Watching: What’s Hot, What’s Not, What’s Next?”. To hear the presentation, register for Food Navigator’s online event here (http://www.foodnavigator-usa.com/Markets/Our-Beverage-Innovation-Summit-is-TODAY).
Transcript
  • 1. BEVERAGE TREND-WATCHING: WHAT’S HOT, WHAT’S NOT, WHAT’S NEXT? - US OVERVIEW JONAS FELICIANO SENIOR BEVERAGES ANALYST – EUROMONITOR INTERNATIONAL
  • 2. © Euromonitor International 2 Off-trade RTD Volume 2004 v. 2014 BEVERAGE TREND-WATCHING: WHAT’S HOT, WHAT’S NOT, WHAT’S NEXT?
  • 3. © Euromonitor International 3 Off-trade Value 2004 v. 2014 BEVERAGE TREND-WATCHING: WHAT’S HOT, WHAT’S NOT, WHAT’S NEXT?
  • 4. © Euromonitor International 4 Both Full Flavoured and Diet Carbonates Continue Free Fall BEVERAGE TREND-WATCHING: WHAT’S HOT, WHAT’S NOT, WHAT’S NEXT?
  • 5. © Euromonitor International 5 All Others 81.8% Coca- Cola 7.9% Diet Coke 4.8% Pepsi 5.8% All Others 85% Coca- Cola 5.5% Red Bull 4.2% Pepsi 5.3% Top Brands Losing Share Amidst Proliferation of Choice BEVERAGE TREND-WATCHING: WHAT’S HOT, WHAT’S NOT, WHAT’S NEXT? 2004 2014
  • 6. © Euromonitor International 6 Drivers for Consumer Shift BEVERAGE TREND-WATCHING: WHAT’S HOT, WHAT’S NOT, WHAT’S NEXT? Break from the Norm Healthier Choices Calories with Content What My Drink Does for Me Found in Nature Not in Lab
  • 7. THANK YOU FOR LISTENING Jonas Feliciano| Beverages Analyst Jonas.Feliciano@euromonitorintl.com @JonasF_EMI Connect with Euromonitor @euromonitor www.facebook.com/euromonitorinternational
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