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Navigating the Consumer Market: Demographics, Marketing & Regulatory Considerations

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Consumers are demanding transparency and trust about their food and how it’s grown. Industry experts will discuss the business impact of regulatory practices, best practices to understanding consumer mindset, and the connection between clean label and ethical/sustainability labeling for consumers.
Transcript
  • 1. Ewa Hudson global head of health & wellness, nutrition & ethical labels research MARKET DATA • DEMOGRAPHICS
  • 2. © Euromonitor International 5DELIVERING ON THE CLEAN LABEL EXPECTATION - NAVIGATING THE CONSUMER MARKET Responsible sourcing Sustainable Palm Oil Sustainability Fair trade Ethical labels Kosher Halal Vegetarian/Vegan RAINFOREST ALLIANCE TERRACYCLE
  • 3. CLEAN LABEL – GLOBAL PERSPECTIVE CLEAN LABEL LEADS THE WAY TO RE-ESTABLISHING TRUST WHAT DOES THE FUTURE HOLD FOR CLEAN LABEL?
  • 4. © Euromonitor International 7 Introducing ethical labels DELIVERING ON THE CLEAN LABEL EXPECTATION - NAVIGATING THE CONSUMER MARKET PEOPLE Clean Label: • All Natural • No Artificial Additives • No Artificial Colours • No Artificial Flavours • No Artificial Preservatives • No Artificial Sweeteners • No Monosodium Glutamate • GMO Free • BPA Free Origin: • Locally Sourced Prominent Religious Labels: • Halal • Kosher Charity/Sponsorship ENVIRONMENT/ SUSTAINABILITY Sustainable Trade and Farming: • Fairtrade • UTZ Certified • Other Responsible Forestry: • Rainforest Alliance • FSC • Other Sustainable Palm Oil System • RSPO/ISPO/MSPO • Other Recycling Label: • Widely recycled • Can be recycled • Terracycle • From Sustainable/Renewable Sources • Other Carbon Footprint/No Air Miles Food ANIMAL WELFARE Free Range Marine Sustainability Bird/Insects Friendly Grass fed/pasture raised Vegetarian/Vegan
  • 5. © Euromonitor International 8 26 markets with the focus on developed countries, 26 thousand brands across packaged food, soft drinks and hot drinks DELIVERING ON THE CLEAN LABEL EXPECTATION - NAVIGATING THE CONSUMER MARKET Americas  USA  Canada  Brazil  Mexico Middle East and Africa  Israel  UAE Asia & Australasia • Australia • China • Hong Kong • Indonesia • Japan • Philippines • Singapore • South Korea • Taiwan Europe  Belgium  Denmark  Finland  France  Germany  Italy  Netherlands  Poland  Spain  Sweden  UK
  • 6. © Euromonitor International 9 The global bastions of a clean label surge to US$165 billion DELIVERING ON THE CLEAN LABEL EXPECTATION - NAVIGATING THE CONSUMER MARKET Clean label sales, World, 2015, US$ billion UK artificial colours concern Chinese food scandals US GMO labelling debate
  • 7. © Euromonitor International 10 The U.S. leads global clean label, 3 times the size of the UK DELIVERING ON THE CLEAN LABEL EXPECTATION - NAVIGATING THE CONSUMER MARKET
  • 8. © Euromonitor International 11 Nutrition, marketing, ethics or something else? What is clean label? DELIVERING ON THE CLEAN LABEL EXPECTATION - NAVIGATING THE CONSUMER MARKET ClearTransparent Robust Relevant Euromonitor Clean Label Types All Natural No Artificial Additives No Artificial Colours No Artificial Preservatives No Artificial Flavours No Artificial Sweeteners GMO Free BPA Free No Monosodium Glutamate
  • 9. CLEAN LABEL – GLOBAL PERSPECTIVE CLEAN LABEL LEADS THE WAY TO RE-ESTABLISHING TRUST WHAT DOES THE FUTURE HOLD FOR CLEAN LABEL?
  • 10. © Euromonitor International 18 The WORLD is CHANGING DELIVERING ON THE CLEAN LABEL EXPECTATION - NAVIGATING THE CONSUMER MARKET
  • 11. © Euromonitor International 21 Clean label a tool to re-establish trust DELIVERING ON THE CLEAN LABEL EXPECTATION - NAVIGATING THE CONSUMER MARKET US$128bPackaged Food US$34bSoft Drinks US$3bHot Drinks
  • 12. © Euromonitor International 22 Consumer demand for clean label: World versus the U.S. DELIVERING ON THE CLEAN LABEL EXPECTATION - NAVIGATING THE CONSUMER MARKET
  • 13. This is a redacted version. For the full presentation, please email: press@euromonitor.com.
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